Opportunity in action
CUES is a local, non-denominational, non-profit organization that provides financial support to three Catholic elementary schools in Omaha. The organization’s mission is to transform the lives of children and the community by providing urban youth with documented and sustainable educational success and life skills development. The quickly expanding organization sought Turnpost’s help in updating its brand and strengthening its relationship with the community at large. We’ve developed a new identity and brand platform that uniquely identifies the organization, more clearly articulates its mission, and provides consistent graphic and content guidelines for the entire organization to leverage. Elements include a new logo and tagline, campaign theme, video, brochure, website, and a CUES newsletter.