Serving today’s elite athletes
On the heels of launching one of the fastest growing sports safety equipment manufacturers, Active Brands Company and The Waitt Group leveraged their success to revive one of sports’ most legendary brands. Turnpost was engaged to audit brand assets and create a fast-track program to restore and streamline the brands of Prince, Prince Squash, Ektelon and Viking. This is an in-depth and worldwide process affecting retailers, online initiatives, product development, manufacturing, fulfillment, and major event and athlete promotions. We are involved in all aspects of market analysis, positioning, design and development of the Prince family of brands.