We build brands that move people.
We build impactful, enduring identity systems that reflect an organization’s ethos and support a positive customer experience.
30 Years of Built Brands
For over 30 years, Turnpost Creative Group has been engaging and developing brands at every level of enterprise. We plan, create and implement sales, marketing and communications tools – and then put them to work with the help of exceptional creative. Whether we’re building a brand from the ground up, or giving it new life with an updated look or redefined strategy, the result should always be a story that represents a client’s mission, reflects client needs, evolves with time, and last for years to come.
Our Process
1. Discovery & Planning
Turnpost holds a key stakeholder meetings to discuss visual branding and brand messaging. A creative brief is then constructed to assist us in our visual branding creative process
2. Mission, Vision, Values
The creative and development of options for mission statement, vision, core values and a unique selling proposition, critical for marketing consistency as well as training, onboarding and product and service development.
3. Visual Brand Development
Turnpost will conduct our internal creative process, design logo concepts and present them in context. The logo concepts will specify color, BW, reversed versions of logos. Turnpost will present primary and secondary color palettes, typefaces, and image tone and style as well.
4. Brand Standards & Rollout
With approval of logo, Turnpost will develop all versions and formats of the logo. Turnpost will create a standards document that outlines proper usage, color palette specification, typography, supporting graphics and image considerations.
What we Offer
A brand has many different touch-points and no one plan fits all. We’ll work close with your team to provide a tactical strategy that aligns with your brand and delivers exceptional results on big and small projects alike.
Identity
We build impactful, enduring identity systems that reflect an organization’s ethos.
Strategic Planning
Enterprise today needs relevance, realism and results in their market planning.
Campaigns
Advertising designed to not only disrupt, but to deliver on a brand’s promise.
Website & Digital
Over 70% of consumers will meet you here first. Make the right impression.
Environmental
We build brands from the inside out. Work within what inspires your brand.
Print Collateral
The impression potential of a beautifully produced piece is making a comeback.
Video & Motion
The right five seconds of motion and message can change the direction of a brand.
Packaging
The correct packaging strategy is as much behavioral science as it is creative.
Case Study
Wahoo Distillery
Wahoo Distillery came to Turnpost in need of a look and feel for their brand (from packaging to print materials), as well as a website that would convey Wahoo Distillery’s story in an engaging, informative way.
Drawing on the story and spirit behind Wahoo Distillery, Turnpost developed a brand that represents its heritage, its home (Wahoo, Nebraska), and its commitment to premium craftsmanship. Deep reds and blues provide a timeless look, while more modern iconography speak to the brand’s forward-thinking approach to distillation. The end result includes packaging that stays true to the brand’s ethos and sets Wahoo apart on store shelves.
Case Study
CQuence Health
The healthcare industry is constantly evolving, and oftentimes that evolution inspires a brand refresh. Recently, Turnpost had the honor of working alongside the CQuence Health team to update the Midwest-based healthcare holding company’s brand identity.
Given CQuence’s mission of shaping the future of healthcare and its goal of improving access and outcomes for patients, Turnpost knew the refreshed brand needed to reflect the company’s bright future and positive outlook. With an updated color palette, a new modern typeface, and a wordmark that combines the C and Q to make an infinity symbol, CQuence Health’s brand now radiates its commitment to serving the healthcare community.
Request an Estimate
Give us a minute of your time and a little info, and we’ll return the favor with goal-reaching, expectation-exceeding brand strategy and support.