Local Eyes Custom Optometry

A Deeper Level of Eye Care

When Dr. Kim Tucker decided to open her own independent eye care practice, she reached out to Turnpost to develop a name, logo, and visual brand that would represent her and her care philosophy. After establishing the brand, Turnpost designed, wrote, and developed a new website.

Identity

The name conveys that her eye care practice is independent and locally owned. With the eye etching and sophisticated typography, the result is a boutique brand that matches the straightforward and personal approach to eye care that Dr. Tucker has provided for over 23 years.

Local Eyes logo overlaid on photo of woman trying on glasses, a white background, and a light green background
Six rectangles with subtle eye etching overlaid depicting the Local Eyes color palette of green, grays, blues, and red
Six Local Eyes logos on different background colors
Local Eyes business card, Local Eyes logo application on window, glasses case, and lens cloth
Website

The typography and textured backgrounds give the Local Eyes website a curated, boutique look that fits their independent and locally owned brand. The people-focused photography helps to convey Dr. Tucker’s personal approach with patients. Throughout the site, the copy emphasizes Dr. Tucker’s commitment to the highest standard of eye care.

Local Eyes homepage design
Interior service pages and modules from Local Eyes website
Four mobile screens from Local Eyes website

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We’ll share how small changes to your brand can have a major impact on your business.

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