One third of consumer decision making is based on packaging.
So, we do judge books by their covers. But, if you believe your brand story is worth telling, then investing in great packaging is the way to go.
Quilting is cool! And, believe it or not, quilters are savvy, and embrace technology and innovation. Accuquilt and Turnpost executed extensive market research to identify target audiences and channels for their innovative cutting tools. We have built marketing assets and content for all of their products. Also, packaging and promotional materials.
Prince Global Sports had slumped, and was purchased out of bankruptcy. Our job was to de-clutter the brand, remove it from Walmart, restore it to premier racqueteers and pro clubs, and return the brand to their former glory. Prince was the leading innovator through the 70s and 80s, but got off track in the 90s and 2000s. They had supply chain issues and had slipped to #5 in tennis brands. With a new investment in R&D, a brand overhaul from top to bottom, and a concerted effort to do regional sales, they are on the comeback. We provided campaign content, industrial design, product cosmetics, packaging and brand strategy.
Ektelon is part of a sport that is trying to stay relevant. They were the pioneer in racquetball, but the inaccessability of courts and opportunities to play has become a challenge. With a reboot of the brand, a consolidation of marketing assets, and a clean approach, they are extending their reach into other areas including outdoor racquetball, pickleball, squash, platform tennis, etc.
Nebraska Brewing Company
Nebraska Brewing Company has become one of the most recognized craft breweries in the state, as well as winning major national awards. Their distribution has reached throughout the Midwest, and they are leading the charge to “can” beer, as it is proven a better method of preserving craft beer. We have developed their brand and all of the packaging and promotional materials associated with it. Including all craft breweries we’ve worked with, we have developed over 50 individual labels, 5 of which have gone on to win national recognition.
Let’s get together.
We’ll share how small changes to your brand can have a major impact on your business.