Identity & Branding
An organization’s name and logo are a clear reflection of commitment and culture.
Will customers remember your name or your mark? Brand has evolved to represent many aspects of a business, but at the core is still the indelible mark you try to make that comes to represent your promise and your position in the market.
For nearly 30 years, Turnpost Creative Group has been engaging and developing brands at every level of enterprise. We plan, create and implement sales, marketing and communications tools – and then put them to work with the help of exceptional creative. Whether we’re building a brand from the ground up, or giving it new life with an updated look or redefined strategy, the result should always be a story that represents a client’s mission, reflects client needs, evolves with time, and last for years to come.
Wahoo Distillery began with a fortuitous find: Graham Rupe’s discovery of an antique still in the attic of his childhood home. It had belonged to his ancestors, who immigrated to Nebraska from Germany, bringing with them their in-depth knowledge of wine making and spirits distillation. Graham used this discovery as the inspiration to open Wahoo Distillery – and he knew he needed a brand that matched the rich history behind his company.
Allen Capital Group
Allen Capital Group is a Grand Island based wealth management firm that through sound strategic initiatives is rapidly outgrowing their original market. As they continue to add offices throughout the Midwest, they needed a brand strategy that would allow them to grow efficiently and effectively so they could continue to focus the majority of their time on their clients. In addition to a brand overhaul, Turnpost established brand assets and a continuity program for all current offices and a protocol to open new offices with ready-to-launch marketing tools.
Omaha Car Care
One of the rare occasions a brand wants to be local, as opposed to being national. House of Mufflers and Brakes was a 2nd generation family business in Omaha. The owner is deeply committed to our community, and wanted his brand to be represented as a local story. In the early days of the internet, he had the foresight to buy omahacarcare.com. What was originally a bright forethought for SEO, became a logical name on which to relaunch the business. OCC continues to grow and stay committed to the Omaha community. In addition to identity, Turnpost developed advertising and environmental graphics to roll out the new brand.
Travel & Transport
Travel and Transport is a top five, global corporate travel agency. Much of their growth was attributed to an M&A strategy that had marketing supporting several disparate brands with no clear onboarding strategy. In addition to a corporate rebrand, Turnpost built an acquisition and onboarding protocol for the entire suite of Travel and Transport Brands, including marketing assets, standards and graphic continuity programs, events, tradeshows and a comprehensive online system for Web, inbound and corporate communications.
Cibolo Creek Brewing Co.
There’s always room for one more craft brewer. A retired executive from Omaha returned to his roots in Boerne, Texas and launched the Cibolo Creek Brewing Co. A craft brewery as well as a farm-to-table restaurant, Cibolo Creek was designed to present the authenticity and rustic beauty of this historic community. Turnpost was engaged to research and design an identity system that reflected the people, the town, the land and tuck into the environment like they’d been their for decades. In addition to logo, we developed merchandise, environmental graphics, and campaign tools they could use for social and community events.
Let’s get together.
We’ll share how small changes to your brand can have a major impact on your business.