Expanding a Community Cornerstone
Since 1982, the Child Saving Institute (CSI) has been a vital cornerstone for Omaha families and the wider community. With an ever-growing demand for their services, CSI is currently expanding its physical impact by doubling its square footage. To mirror this organizational growth and better connect with the community they serve, Turnpost partnered with CSI to elevate their digital footprint and evolve their foundational brand identity.
The childsaving.org redesign focused on optimizing user flows and enhancing conversions across landing pages and service offerings. It also included multilingual support for Spanish-speaking families and crafted a visually appealing UI that resonates closely with the target audience.
Our strategy centered on creating a welcoming atmosphere for all families. Utilizing animations and a cohesive illustrative look, the goal was to enrich user interaction and storytelling throughout the site!
Illustration Style
To tie the welcoming digital atmosphere together, we established a warm, cohesive illustration style. Utilizing a tactile, cut-paper collage aesthetic, we designed a custom suite of icons for the new website. Combined with subtle animations, this illustrative approach enriches user interaction, makes complex services feel approachable, and enhances the overall storytelling throughout the brand’s digital experience.
Brand Identity Evolution
As CSI’s digital and physical presence expanded, they needed a refreshed visual identity that could grow with them. We thoughtfully evolved their brand identity to improve its utility across all mediums. By simplifying the logo icon’s geometric shape, we allowed for seamless and crisp scaling. Additionally, we refined the wordmark to give the brand a much stronger, more legible presence at smaller sizes, ensuring consistent recognition everywhere from mobile screens to physical signage.
Original Icon
Proposed Icon Adjustments
New Icon Adjustments
New Child Saving Icon
Previous Child Saving Institute Logo
Refreshed Child Saving Institute Logo
