Building a Brand Soapbox to forge a more connected company.
Through 30 years of strategic mergers and acquisitions, West Corporation had built a global communications organization valued at nearly $3 billion. And while its portfolio is comprehensive, the brands were never consolidated – resulting in a fractured company identity, a lack of unified messaging and challenging brand and marketing inefficiencies.
We were engaged to build a brand continuity plan. We crafted a new brand ethos and guidelines, and worked with leadership to onboard every line of business.
Since unifying its brand, West has experienced increased efficiencies and new cross-selling opportunities, and the company as a whole is positioned for even greater success.
Campaign / Environmental / Identity / Print / Video / Web
Driven by the unifying theme, “We Connect, We Deliver,” the new West brand met an enthusiastic reception, both internally and externally. Employees jumped on board. Customers found the website easier to navigate and the connections between divisions easier to understand. As West continues to grow, its new brand guidelines offer a cohesive roadmap for introducing new services and solutions.
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