Ektelon

Turning up the volume for a company that makes a racquet.

Objective

Ektelon, the pioneering brand and leader in racquetball, found itself struggling under the weight of a fading sport.

Strategy

We paired the company’s storied brand equity with a new look aimed at giving the brand a youthful appeal, repackaged its products, developed a consolidation strategy to help increase internal efficiencies and built an expansion strategy for new markets.

Outcome

Armed with a fresh approach and appearance, Ektelon is now capitalizing on the popularity of outdoor racquetball, adding new players to their loyal customer base, evolving into new racquet and paddle sports, and continuing to develop new racquet technology.

Campaign / Environmental / Packaging / Print

HEY, LET’S CHAT!

Give us a minute of your time and a little info, and we’ll return the favor with
goal-reaching, expectation-exceeding brand strategy conversation.

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