Turning up the volume for a company that makes a racquet.
Ektelon, the pioneering brand and leader in racquetball, found itself struggling under the weight of a fading sport.
We paired the company’s storied brand equity with a new look aimed at giving the brand a youthful appeal, repackaged its products, developed a consolidation strategy to help increase internal efficiencies and built an expansion strategy for new markets.
Armed with a fresh approach and appearance, Ektelon is now capitalizing on the popularity of outdoor racquetball, adding new players to their loyal customer base, evolving into new racquet and paddle sports, and continuing to develop new racquet technology.
Campaign / Environmental / Packaging / Print
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